For my second design project of year 2, semester 2, we got a brief challenging us to design a 'slow fashion' collection supporting sustainability. At first my interest in the brief was low but as soon as I start to research the topic, and the problems the current fashion industry is creating for the environment, my initial interest changed.
Although there are many strategies a company my follow to adopt the 'slow fashion' movement, I have chosen to focus on creating a capsule collection with lasting appeal in style. This focus lead to the idea of minimalist design. Minimalism however has been used as inspiration numerous times, if not consistently, throughout fashion history, so I wanted to tackle it in a different way. I plan to take on the principles of minimalist design however get most of my inspiration from Sol LeWitt, a well know minimalist artist known for his mixture of lines in different directions.
My final collection is being designed for the brand Reiss. I have chosen Reiss as for my collection make a real difference to consumer attitudes I need to aim it at the problem, the problem in my eyes being the high street. Reiss, being a high street brand, is also perfect in my eyes as their current customers search for quality, elegant designs, both principles my collection aims to achieve Their current ranges are also simple in design so my collection will mix nicely with them to create a classic, timeless appearance.
Below is my final mood board to reflect the art of Sol LeWitt and the principles of minimalism. Please let my know what you think!
Zoe xx
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